Detailed Research FTV :

Was set up in 1997
-24 hours a day, 7 days a week
-One of the best distributed channels worldwide 193 countries over 5 continents and it reaches 349 million households worldwide


-300 new shows per season
-Over 100 new clips every month
-More than 500 hours of new program content each year

PROGRAMMES :

F A S H I O N W E E K

Coverage of all Major fashion weeks
-Only the best shows are selected from the main fashion capitals of : Paris, London,New York, Milan, LA, Tokyo, Hong Kong,Moscow,Sao Paulo,
-Ftv follows the haute couture shows and directly covers all of the global trends from the fashion metropolises

D E S I G N E R

- VIP access to top designers : D&G, Roberto Cavalli,Dior, Louis Vuitton, Stella McCartney,Vivienne Westwood, Kenzo, Ralph Lauren, Calvin Klein, Issey Miyake, Dior (to name just a few of them)

-Designers development throughout the years drawing on FTV's vast content library
-This programme is a chance to discover how designers have achieved success

M O D E L S

-Model awards

-First Face (a chance to see the new faces of the season)

H A I R & M A K E - U P

-Backstage make-up sessions
-Models Talk

R E D C A R P E T

-VIP events, DJ's, celebrities
-Fashion and music
-Fashion and film

Fashion TV audience/ target audience:

FTV is not only a channel that is watched by fashionistas , it is a channel that attracts many different types of viewers. Fashion TV has been acknowledged by research to be the favourite channel of clubbers, DJ’s and sophisticated party-goers as it delivers the best of house, chill out and new age music . The channel mirrors the cutting edge music that is currently being played in the world’s most renowned clubs, this music appears on no music channels and only appears on ftv .


Here are some statistics that I have found on the Ftv website describing the typical viewer:

MEN (64,7%), WOMEN (35,3%)

• AGE: 21-44 YEARS (61%); 45-54 (23%); 55+ (16%)

• EDUCATION: DEGREE OR EQUIVALENT (62%); BELOW DEGREE (38%)

• WELL-OFF, TECHNOPHILES, GLOBETROTTERS, TRENDY AND AD-AWARE
• EARLY ADOPTERS, OPINION LEADERS, MODELS, FASHION STARS
AND FASHION PROFESSIONALS

• MORE AFFLUENT, OLDER AND ENJOY HIGHER EDUCATION LEVELS THAN MUSIC
CHANNEL VIEWERS

• YOUNGER THAN NEWS CHANNEL VIEWERS BUT FALL INTO A SIMILARLY HIGH
INCOME BRACKET

• YOUNGER THAN VIEWERS OF SPORTS CHANNELS BUT HAVE A HIGHER
DISPOSABLE INCOME

• WITH FTV YOU ARE ABLE TO REACH A UNIQUE TARGET GROUP AND WILL HAVE A LARGER IMPACT ON OUR YOUNG AFFLUENT VIEWERS

-Top shows, Top designers and Top models - this is what FTV is formulated/ built around
-Provides an exclusive overview of world wide fashion,beauty lifestyle and luxury


Fashion TV has a lot of partners and clients including:

Hilton, VOGUE, Chanel, GQ, Bp, Google,Apple,Xbox,Braaun, (this is just a of the partners and clients)

From this list it is clear to see that there is a lot of different types of partners and clients; and unexpected clients such as Bp as well as the obvious like Chanel.