Wednesday, 6 April 2011
Q2
How effective is the combination of your main product and ancillary texts?
I asked a focus group of people to answer the following questions so I could achieve an idea/ assess how effective the combination of my main product and ancillary texts are.
Do you think the newspaper advertisement for I HEART is successful? (Please tick circle one answer only)
Not successful Quite Successful Very successful
Do you think the double page spread for a listings magazine, focused on the I HEART’S launch is successful? (Please tick one box only)
Not successful Quite Successful Very successful
Do you think the website for I HEART (the new fashion TV channel) is successful? (Please tick one box only) Not successful Quite Successful Very successful
Do you think the combination of the above tasks work well together? (Please tick one box only) YES [ ] NO [ ]
Do you think all the tasks work well as a collective?
I conclude that from the results recorded from the ten people in my focus group the answer to the question is that the combination of my main product and ancillary texts are very successfull together as the majority of the vote on each questioned swayed towards quite successful and very successful.
Q3
What have you learned from your audience feedback? Newspaper advertisement? Overall I have learnt from the opinions and feedback that both my main product and my ancillary texts are appear relatively professional (they could pass as real media products). I have also acknowledged that if I were to complete these tasks again I would use more images associated with fashion, for instance I would create photo shoots where I would have people dressed in the latest trends etc. I would also try and take images from actual fashion events, such as London fashion week; I think this would definitely help make my products appear more successful and much more professional.
Evaluation Q1
In what ways does your media product use, develop or challenge forms and conventions of real media products ?
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