How effective is the combination of your main product and ancillary texts?
I asked a focus group of people to answer the following questions so I could achieve an idea/ assess how effective the combination of my main product and ancillary texts are.
Do you think the newspaper advertisement for I HEART is successful? (Please tick circle one answer only)
Not successful Quite Successful Very successful
Do you think the double page spread for a listings magazine, focused on the I HEART’S launch is successful? (Please tick one box only)
Not successful Quite Successful Very successful
Do you think the website for I HEART (the new fashion TV channel) is successful? (Please tick one box only) Not successful Quite Successful Very successful
Do you think the combination of the above tasks work well together? (Please tick one box only) YES [ ] NO [ ]
Do you think all the tasks work well as a collective?
I conclude that from the results recorded from the ten people in my focus group the answer to the question is that the combination of my main product and ancillary texts are very successfull together as the majority of the vote on each questioned swayed towards quite successful and very successful.
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