Possibilities for the name of my TV channel website:

Current fashion TV channel website names :

Fashion TV
World fashion TV
Fashion Television

All of which are very simple names that clearly mean what they suggest, however or my fashion channel website I don't really want to use a name that is so simple as i think it maybe a bit expected and mundane.

Fashion Website names:

ELLE: A word meaning she in French

VOGUE: Is a word associated with fashion, meaning something in fashion at a particular time

Style.com: Eventhough this is a rather simple name I think that it is fairly effective, because it describes exactly what it contains.

These names are also simple,yet they are all a little more inventive, so in my oppinion they make the website seem more interesting. Because they are all fairly short the names are much more memorable as than, for example a long catch phrase or name,a short name also allows the domain name and hyperlink to be shortened, thus it would cost a bit less if the website was actually up and running .

When searching for a name to see if it is available if I were actually creating this TV channel website for an actual real life channel I would have to enter my desitred domain name into an official site and see if that particualr domain name is available, then if it is available I would have to pay for it in order to secure the name as an official we address. I found a website that does exactly this :
http://promotions.names.co.uk/index_uk023c.html?PR=EG0&BID=000&LPAG=uk023c_uk023c.html?PR=EG0&BID=000&LPAG=uk023c

The best domain endings are .com and .co.uk and they are definitely the most popular, thus the most likely to be choosen, obviously there are other endings available, but if setting up a website for a TV channel for instance, I believe it is important for the ending to be a significant one. If the domain ending is not a popular one then when people type in the name of the TV channel in a search engine then they may not click on the right one or, it may take them a long time to find it, then unless they save it as a favourite, then they be put off by the fact that they have to trapse through numerous search pages to find the site.

Researching the font styles and types used :

logos:

The Vogue logo often appears different depending on what it is used for, for example the website logo is different to the logo for the magazine and the magazine logo changes colour depending on the style of the front cover. Eventhougth the colour is changed many times the font often stays the same, it is clear and simple, yet bold and always in capitals, whcih helps to make it stand out more.

Likewise to the VOGUE logo , ELLE also being a magazine as well as having a website has a font where the colour is changed for use on the frontcover of the magazine, but the font style is kept the same.

The logos for Ftv and World Fashion Tv on the other hand don't change colour or font style, probably because they do not have other parts of the buisness, such as magazines etc. Both these fonts are fairly basic and plain, with the use of a monochrome colour scheme that keeps the logo looking formal. Eventhough, perhaps these logos are more relevant, as they are specifically for fashion websites I actually prefer the logos for the fashion websites, the font looks more appleaing and I think that the way the company uses different colours makes the logo more memorable and thus effective.

Overall I think that a legable font written in capitals is the best choice as it definitely stands out much more.

Researching into colour schemes of fashion websites:

FTV: The colour scheme is just simply plain white, it is very simple, yet quite effective obviously a wise choice as the website is aimed at a both male and female.

The font is a basic clear font in a medium grey

World fashion TV: The colour scheme is of different shades of grey

The font varies from light grey to white for the main Hyperlink list

ELLE :
This colour scheme is also grey, the background is a mixture of different shapes of grey

The font is basic and is a medium grey colour
The main hyperlinks are each a different colour.
Fusica pink is used to highlight some of the hyperlinks on the homepage

I think this combination of greys and pinks works quite well together as the fusica really stands out against the grey, I also like the fact that the main hyperlinks are different coloured .


VOGUE: (TV channel)
The background is a brown/yellow ochre
The colour scheme is dark grey, light grey and white

The main hyperlink menu is medium grey and some of the hyperlinks are red and the "Subscribe Now" text at the top of the page is fusica like the font in ELLE

The Main appearance of the VOGUE website is different to the TV channel hyperlinked page,border is a very light grey and the background is white and the font depending on It's relevance is either dark grey, black or red.

From this research of four websites I have discovered that most of them have a neutral toned background, mostly different shades of grey are used which really helps to accentuate text when the font is fusica or phone-box red. The use of neutral colours ensures that the websites are kept sophisticated, formal and unisex. Then the use of coloured font, such as fusica injects a bit of fun into the design.

On each website depending on the relevance and significance of the text the size, colour and font may be different. For example the most relevant stories, or features will often be in a large font, sometimes in capitals, the colour will also differ depending on the iumportance of the