Who views the channels?

I have researched fashion channels to see what type of people view the channels in order to tell what type of people will be viewing the websites, which will also enable me to gain an insight into the general taste and content required for the website.


World Fashions target audience:

"well educated, successful and dynamic people

Opinion leaders, high earners, trend setters"

Professionals related to the world of fashion- designers, photographers,models,owners and clients of fashion boutiques"
http://www.worldfashion.tv/files/wfc_presentation.pdf

Over half of the viewers are of the 17-35 age bracket and 72% of the audience earn a high wage, 57% are men and 43% are women.

Here are some statistics that I have found on the Ftv website describing the typical viewer:

MEN (64,7%), WOMEN (35,3%)


• AGE: 21-44 YEARS (61%); 45-54 (23%); 55+ (16%)

• EDUCATION: DEGREE OR EQUIVALENT (62%); BELOW DEGREE (38%)

• WELL-OFF, TECHNOPHILES, GLOBETROTTERS, TRENDY AND AD-AWARE

• EARLY ADOPTERS, OPINION LEADERS, MODELS, FASHION STARS
AND FASHION PROFESSIONALS

• MORE AFFLUENT, OLDER AND ENJOY HIGHER EDUCATION LEVELS THAN MUSIC
CHANNEL VIEWERS

• YOUNGER THAN NEWS CHANNEL VIEWERS BUT FALL INTO A SIMILARLY HIGH
INCOME BRACKET

• YOUNGER THAN VIEWERS OF SPORTS CHANNELS BUT HAVE A HIGHER
DISPOSABLE INCOME

• WITH FTV YOU ARE ABLE TO REACH A UNIQUE TARGET GROUP AND WILL HAVE A LARGER IMPACT ON OUR YOUNG AFFLUENT VIEWERS

R E S U L T S :

From the information above I have acknowledged that more men watch the channel than women, but it must depend on the actual channel as that results from world fashion TV is much different to that of FTV, as nearly double the amount men watch this channel compared to women. World Fashion TV on the other hand is just a slight difference of men watching the channel compared to women.

Each channel has the most viewers from the age bracket of approximately ages 17-44 year old.

I have also found that the majority of viewers of each channel are affluent, therefore this means that the adverts and sponsors e.t.c. can definitely be from expensive companies, such as Chanel for instance.

S U M M A R Y

Therefore when designing my website for my fashion channel I will have to consider all these factors above. I think that even though my research has shown that more men than women watch the fashion Channels, I will make the website unisex, thus it will suitable for all audiences then. However, I am not making an actual fashion channel, I am making a website for a fashion TV channel and I have not been able to find any statistics on the gender that views the channel websites the most, therefore I am still a little uncertain as to if the gender of the viewers is dramatically different to the gender of people that mostly look at the website.

Detailed Research FTV :

Was set up in 1997
-24 hours a day, 7 days a week
-One of the best distributed channels worldwide 193 countries over 5 continents and it reaches 349 million households worldwide


-300 new shows per season
-Over 100 new clips every month
-More than 500 hours of new program content each year

PROGRAMMES :

F A S H I O N W E E K

Coverage of all Major fashion weeks
-Only the best shows are selected from the main fashion capitals of : Paris, London,New York, Milan, LA, Tokyo, Hong Kong,Moscow,Sao Paulo,
-Ftv follows the haute couture shows and directly covers all of the global trends from the fashion metropolises

D E S I G N E R

- VIP access to top designers : D&G, Roberto Cavalli,Dior, Louis Vuitton, Stella McCartney,Vivienne Westwood, Kenzo, Ralph Lauren, Calvin Klein, Issey Miyake, Dior (to name just a few of them)

-Designers development throughout the years drawing on FTV's vast content library
-This programme is a chance to discover how designers have achieved success

M O D E L S

-Model awards

-First Face (a chance to see the new faces of the season)

H A I R & M A K E - U P

-Backstage make-up sessions
-Models Talk

R E D C A R P E T

-VIP events, DJ's, celebrities
-Fashion and music
-Fashion and film

Fashion TV audience/ target audience:

FTV is not only a channel that is watched by fashionistas , it is a channel that attracts many different types of viewers. Fashion TV has been acknowledged by research to be the favourite channel of clubbers, DJ’s and sophisticated party-goers as it delivers the best of house, chill out and new age music . The channel mirrors the cutting edge music that is currently being played in the world’s most renowned clubs, this music appears on no music channels and only appears on ftv .


Here are some statistics that I have found on the Ftv website describing the typical viewer:

MEN (64,7%), WOMEN (35,3%)

• AGE: 21-44 YEARS (61%); 45-54 (23%); 55+ (16%)

• EDUCATION: DEGREE OR EQUIVALENT (62%); BELOW DEGREE (38%)

• WELL-OFF, TECHNOPHILES, GLOBETROTTERS, TRENDY AND AD-AWARE
• EARLY ADOPTERS, OPINION LEADERS, MODELS, FASHION STARS
AND FASHION PROFESSIONALS

• MORE AFFLUENT, OLDER AND ENJOY HIGHER EDUCATION LEVELS THAN MUSIC
CHANNEL VIEWERS

• YOUNGER THAN NEWS CHANNEL VIEWERS BUT FALL INTO A SIMILARLY HIGH
INCOME BRACKET

• YOUNGER THAN VIEWERS OF SPORTS CHANNELS BUT HAVE A HIGHER
DISPOSABLE INCOME

• WITH FTV YOU ARE ABLE TO REACH A UNIQUE TARGET GROUP AND WILL HAVE A LARGER IMPACT ON OUR YOUNG AFFLUENT VIEWERS

-Top shows, Top designers and Top models - this is what FTV is formulated/ built around
-Provides an exclusive overview of world wide fashion,beauty lifestyle and luxury


Fashion TV has a lot of partners and clients including:

Hilton, VOGUE, Chanel, GQ, Bp, Google,Apple,Xbox,Braaun, (this is just a of the partners and clients)

From this list it is clear to see that there is a lot of different types of partners and clients; and unexpected clients such as Bp as well as the obvious like Chanel.

Deciding whether to make a 24 hour channel or a channel that is shown at select times

I have realised also that I will need to decide whether I am creating a website for a Fashion TV channel that is only on at set hours or a fashion TV channel that is on 24 hours a day like FTV .

World Fashion Channel: broadcasts 24 hours a day and therefore the website needs to include a detailed playlist, the channel also broadcasts all around the world with an estimated audience of 1.5 billion. As the channel broadcasts all over the world I would have thought that the channel would provide different playlist selections for different countries, however it does not, instead the channel just broadcasts the same programmes in the same language.

FTV: Unlike World Fashion TV does include a country selection in order to select the accurate playlist for your language.